Depth Interviews for Healthcare New Business
Client: Foreign Healthcare SaaS Company Scale: 1000 employees Scale: 1000 employees
Issues ・ Background
In launching a new healthcare business, the client wanted to gather information about the supply chain in healthcare companies, the ecosystem of healthcare institutions, decision-making processes, and investments in new technologies. However, surveys and secondary research were insufficient.
Measures (Our Solutions)
Through five in-depth telephone interviews with hospital executives, we gained insights into the organization's ecosystem, ways to leverage new technologies, and strategies to enhance organizational value. Interviewees shared their experiences and perspectives from independent hospitals, small-scale medical facilities (2-6 hospitals), and large-scale medical institutions (50 or more hospitals).
Results
・Depth interview planning documents ・Interview result notes ・Use cases
