Market Entry Strategy for the Premium Wine Market in China
Client: Consulting Firm
Issues ・ Background
The client had already entered the premium wine market in China but faced challenges in expanding sales further. The brand power in the premium wine market was low, and dependence on existing brick-and-mortar sales models was hindering growth.
Measures (Our Solutions)
We collaborated with other consulting firms to provide joint proposals, focusing on proposal development and the strategy phase. We identified both organic and inorganic strategies, prioritized them, and conducted consumer behavior analysis, outlining how the project would progress.
Results
・We explained the market structure of wine thoroughly to the client, creating an action plan roadmap by clearly defining segments.
・ We launched an e-commerce site for premium wines based on the strategy. ・ We created a case study based on past projects.