Market Research and Insights for the Taiwanese Apparel Market
Client: Japanese mid-sized Apparel Company
Scale: 200 employees
Issues ・ Background
As the client considers Taiwan as a strong candidate for overseas market expansion, they want to conduct preliminary research on competitive analysis, market analysis, and an analysis of Taiwanese consumer buying behavior.
Measures (Our Solutions)
We conducted interviews with local Taiwanese individuals and Taiwanese residents in Japan. Additionally, we conducted desk research for competitive research and analysis.
成果物
・Key Buying Factors (KBF)
・ Comprehensive survey results on behavioral analysis
