Market Research and Case Studies for a New Road Traffic System Business
Client: Leading Research Institute
Scale: 5,000 employees
Issue/Background
While driving a new business initiative focused on Electronic Toll Collection (ETC) for transportation agencies, the client aimed to gather the latest information from various regions including China, Europe, and the United States.
Measures (Our Solutions)
We assigned a global consultant to the project. We designed the research framework (including search keywords in Chinese, English, and Japanese) and conducted comprehensive desk research based on well-defined hypotheses
Results
・Conducted overseas case studies on Intelligent Transport Systems (ITS) and automated driving.
・ Compiled issues and focal points related to the introduction of autonomous driving, and the challenges associated with linking My Number cards to highway toll collection.
